#GivingTuesday: Learn more about your Charity before you Donate
Giving back during the holidays is as time-honored tradition as much as the Salvation Army bells ringing outside department stores are.
So much so, that the The New York-based organization, 92Y, in partnership with the United Nations Foundation created a day dedicated to doing so. This year marks the fifth year the United States has designated the Tuesday after Thanksgiving as #GivingTuesday.
According to Better Business Bureau, 92Y, in partnership with United Nations Foundation, #GivingTuesday has raised over $116 million dollars in online donations last year from over 700,000 donors.
The benefits to donating your time, money and effort to charities is the amazingly warm feeling of helping those in need. For businesses, it shows commitment & concern to their community. It’s also an opportunity for a business to increase their Visibility with their customers, as they align with charities & important causes.
Choosing the right charities can be challenging, so here are a few suggestions on how to learn more about the Charity you are donating to.
The BBB Wise Giving Alliance has been helping donors on how to find out more information on the organization(s). To learn more on these, visit Give.org to verify if the charity meets the 20 BBB Standards for Charity Accountability.
Another way to learn about your charity is making an appointment with someone at the charity to discuss any questions or concerns you may have. Their website is another great source of information, as well as inquiring within your network.
Lastly, if you are a charity and want to start the free accreditation process, visit their Free Accreditation Process page.
Happy Giving! Happy Holidays! #GivingTuesday
Shop small on Small Business Saturday
While many will be trampling over each other to get the best deals this Black Friday, the Mega-Shopping day right after Thanksgiving, others will be enjoying the great feeling of supporting their local communities by shopping small during Small Business Saturday.
Small Business Saturday is the Saturday after Thanksgiving in the U.S. In 2016, Small Business Saturday will be November 26.
How did this get started?
American Express launched Small Business Saturday on November 27, 2011 and was os successful, it was unanimously passed as a resolution of support for Small Business Saturday by the United States Senate in 2012.
The day initiative was created to get American shoppers to consider small businesses as they do their holiday shopping. With Black Friday and Cyber Monday, shoppers anticipate big discounts and promotions from large retail companies and eCommerce sites, Small Business Saturday is a intended to help small business to compete for this business, allowing shoppers to support local businesses that help create jobs, boost the economy and preserve neighborhood communities.
Benefits to Participating:
Participating businesses will benefit from free marketing resources, event guides, and online ads. Businesses can take advantage of these resources as part of their Small Business Saturday planning.
Any business can take part of the day. So don’t wait! Participate!
To learn more, click on the below links:
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