Success Story: Baked by Melissa

Starting a business after being laid off, Baked by Melissa cupcake business started. Watch the Video!

Recently, CNBC posted a video on their YouTube page on President and Chief Product Officer, Melissa Ben-Ishay.

Continue reading “Success Story: Baked by Melissa”

Develop a Marketing Strategy using SWOT Analysis

Read how the SWOT analysis can help you analyze the strengths, weaknesses, opportunities and threats and help identify crucial steps for your business growth.

As you continue to develop your business, using the SWOT analysis can prove extremely effective.

SWOT analysis is a straightforward model that analyzes an organization’s strengths, weaknesses, opportunities and threats to create the start of a marketing strategy. Continue reading “Develop a Marketing Strategy using SWOT Analysis”