Define How You Spend Your Time Effectively

What most of us do wrong is try to fit Real Life (i.e. putting out fires), into a Clock time, which creates stress and frustration throughout your work day.

The goal of Time Management is to help yourself become aware of how you use your time throughout the day, week, month.

Time management is the process of organizing & planning how you spend your time; however, sticking to a schedule can be nearly impossible when running your own business, right?  WRONG!  


Here’s the good news: Real Time is mental. You create it.  It exists between your ears.
 It’s time to remove any self-sabotage or self-limitation you have around “not having enough time”.

Let’s get started right now…


In Time Management, it’s recommended that you block your time in 3 categories: Thoughts, Conversations and Actions: 
  • Thoughts: Planning your day, thinking through an issue, Researching an idea/solution
  • Conversation: Meetings, Brainstorming, Client/Sales calls
  • Actions: Working on an actual task

You should plan to spend at least 50% of your time engaged in thoughts, activities and conversations that produce most of your results.

Benefits of Time Management:

  • Helps identify what important tasks can get accomplished in a timely manner (i.e.: Meet Deadlines).
  • Allows you to communicate with ample time when deadlines will be missed.
  • Helps build your brand –
    • Someone who delivers on time
    • Always prepared
    • Understands business needs
    • Good communicator

Time Management Best Practices:

  • Set time to re-group/think through-out the day – at least 2-3 times throughout the day (in 15-20 minute intervals).
  • Use your task list or calendar to plan your day
  • Schedule for interruptions as something is always bound to come up.
  • Any activity or conversation that’s important to your success/productivity SHOULD HAVE a time assigned to it.
  • Schedule appointments with yourself,  blocking time  for high-priority thoughts, conversations, and actions.Schedule when they will begin and end.
  • Have the discipline to keep meeting/appointments on track and on time.
  • Minimize interruptions a best you can:
    • Put up a “Do not disturb” sign when you absolutely have to get work done or find a quiet office or conference room to work in.
    • Practice not answering the phone or answering emails just because they show up.  Best Practice: If possible, set specific times of when you will respond to emails and advise your team and Supervisor.  If it’s an urgent matter, trust me, they will find you. 
    • Disconnect from Instant Messaging, Snapchat, Facebook and any other social media.
    • Advise someone you are not free but can schedule time later in the day to answer their non-urgent question.  You are the master of your own time.
The ultimate purpose of time management is to help you improve your life by using your time more effectively and be more productive in your daily life – personal or professional.
Try it out for 30 days and come back and leave a comment on how it worked for you!  We’d love to hear from you.



The Art of Relieving Stress

A new way of dealing with stress – Adult Coloring Books.

Feeling stressed? Of course you are. Stress is the feeling we get when we are under pressure due to looming deadlines and knowing you have people depending on you to get the job done.

It’s almost impossible to be a professional these days and not experience stress!  The difference on how successful you are depends on how well you deal with stress.

As a business owner, we work very long hours and honestly I really didn’t even realize how stressed I was until my colleague walked in with a wonderful gift, and what is now my new way of dealing with stress – Adult Coloring Books.

At first I thought she was completely crazy – Who had time to color!?!   A week later, I couldn’t be more grateful for that pleasant pastime.


It reminded me of when I was a child sitting at my table with crayons and markers spewed all around me,  only focused on what color to use next – the simple life. I’ll forever be grateful to my colleague for re-introducing me once again to such a wonderful past time!
Try it yourself today, here are a few links for you to download Adult Coloring Pages:

Do You Know the Problem you are Solving for your Customers?

One of the biggest mistakes we make when developing a new Product or Service is basing it on what WE want rather than what solves a customer problem.

 Even the biggest of brands have made this error in judgement when developing new products.

For example, Gerber’s attempt at selling Adult Baby Food with flavors like Filet Mignon and Salisbury Steak.  Or Coors’s introduction of Bottled Water, marketed using bottles resembling their beer products – not an image you want to project at work, right?.

Those products failed because they overlooked one main factor : Sell the Solution to a Problem, not the Product.


Before creating a product, first figure out the problem. Then Find the solution. Build the Product. Go out and sell it.

Become the Expert: 

Take assumption OUT of the equation!  There is nothing worse for a customer than buying a product and feeling completely disappointed that it does not provide the solution to their problem.

Best Practice: Become the Expert of your industry and craft.  Spend a lot of time educating and understanding of that world as much as possible – Trust me, your knowledge of the industry will speak through your product!

Know your audience before you start building your product: 

Customers are your best source of information and know what they want and need for their business, so one of the first  steps in developing a product is Market Research.  Understand what the problem, or problems are.

The benefits to conducting Market Research is to get opinions from real consumers that will tell you of the problems they need a resolution for.

 Who are current competitors in the space: 

A good practice is  to know who your competitors are in your space.  This type of insight in invaluable and will help build a better solution; however, do not become a mirror image of them.  Set yourself apart from the competition, focusing more on building a better product.

Know your Return-On-Investment: 

When building a product, especially at a start-up, you typically encounter the challenge of resources being limited and often finding yourself wearing many hats to get the job done. While building a product is never easy, taking the time outline the costs to building your product, and all that goes into it (i.e.: Packaging, delivery, employees, licensing, etc.), will help you develop a pricing point for a strong profit margin.

Get Feedback: 

Before you spend a great deal of money on mass production, start off with a small sampling size.  Get feedback from your clients, adjust the product until you feel you have a great product.

Above all, be organized in your approach by keeping timelines and outlines of all your work and always have an open mind to ideas and feedback that will help you build an outstanding product.

Have you built a product?  What suggestions would you share on with fellow business owners regarding your experience (good or bad)?  We’d love to hear from you, so share in the comments section. 




Develop a Marketing Strategy using SWOT Analysis

Read how the SWOT analysis can help you analyze the strengths, weaknesses, opportunities and threats and help identify crucial steps for your business growth.

As you continue to develop your business, using the SWOT analysis can prove extremely effective.

SWOT analysis is a straightforward model that analyzes an organization’s strengths, weaknesses, opportunities and threats to create the start of a marketing strategy. Continue reading “Develop a Marketing Strategy using SWOT Analysis”

How to Grow Your Home Based Business

There are some ways to take your home-based business to new heights without sacrificing your business’s profitability or losing your peace of mind.

Continue reading “How to Grow Your Home Based Business”

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