#GrabYourWallet Boycott is Working

Anyone unsure if political suppport impacts business success can turn to social media and any media outlet today to get the blatant answer: YES

In May 2015, Macy’s dropped the “Donald J Trump” branded business wear from it’s stores due to the derogatory and racist comments he made about Mexico and Mexicans.  Joining Macy’s on boycotting the clothing line is PVH Corp., the parent company of Calvin Klein and Tommy Hilfiger.  Sales on his clothing line reportedly reached over $200 Million in sales last year alone.

The boycotting has now extended to include his daughter, Ivanka Trump.  While Macy’s continues to carry the Ivanka Trump fashion line, despite cutting ties with her father, others are cutting ties with the fashionista.  Last week, it was reported Nordstrom dropped Ivanka Trump’s fashion line amid the massive support of shoppers to the boycotting effort of #GrabYourWallet.  Neiman Marcus has also cut ties.

According to their site, the #GrabYourWallet boycott began October 11, 2016 in the wake of the Trump Tapes when a brand strategist and a grandmother simultaneously realized they could no longer in good conscience shop at retailers that do business with the Trump family. Shannon Coulter & Sue Atencio joined forces, announcing their boycott on Twitter, with the goal of motivating companies on the list to stop doing business with the Trump family.

Related Article: Negative effects of Social on your Business: #DeleteUber

They published a short list of such retailers later that same evening, as well as introduced the #GrabYourWallet hashtag to the world.  The hashtag has gotten a lot of attention on social media and has grown into a movement.  Shoppers are hitting Trump Supported businesses, as well as the Trump family, where it hurts most – in their Pockets.

For an updated list of retailers, visit the #GrabYourWallet site.

 

Negative effects of Social on your Business: #DeleteUber

#DeleteUber rising amist backlash of Uber CEO, Travis Kalanick, support of Trump

Twitter has taken the hashtag #DeleteUber by storm – many customers deleting the taxi-service app in protest of the CEO’s support over Trump’s Immigration Executive Order. 

Trump’s executive order went into effect on January 27th, “Protecting the Nation From Foreign Terrorist Entry Into the United States.”  Millions of people and families have been terribly affected by this ban, many of which were caught by surprise as they were denied re-entry into the U.S., not sure if they would have a home, school or job to come back to.

immmigration-rally-1437946As a result, protests broke out throughout the United States, many at airports showing their support for those detained.  Also showing support was the New York Taxi Workers Alliance, who called on taxi drivers to avoid JFK International Airport between 6 P.M. and 7 P.M. Eastern time on Saturday.

At about 7:30 P.M., Uber sent a message on Twitter stating it was lowering prices by eliminating “surge pricing” around JFK Airport. While the tweet from Uber came after the ban time-frame, social media took Uber’s announcement as supporting and/or profiting from Trump’s “Muslim ban” and soon the #DeleteUber hashtag was born.

Public Relations Nightmare:delete-uber

Shortly after #DeleteUber was birthed, Uber’s CEO, Travis Kalanick, feeling the wrath of its customers as the hashtag continued to pick up steam on social media, jumped back onto social media to show support.

Related Article: Best Practices: Social Media for Business

He pledged on Facebook to donate $3 million towards drivers affected by immigration ban & to dispatch Uber’s “lawyers and immigration experts” to provide “24/7 legal support.”; however, many felt it was an attempt to buy back customer loyalty and minimize the revenue loss as much as possible.

Is this a little too late?

Despite the attempt to win customers back, more news surfaced regarding Kalanick’s support towards Trump, being criticized for agreeing to sit on Trump’s advisory panel as reported by CBS News.

Back in February 2016, The Observer published an article describing how Uber used Threats, Lies, Sexism & Shady Business Deals to become one of the largest taxi-service companies.

In lieu of #DeleteUber, their competitors have seen a significant jump in ridership, with LYFT beating Uber for the first time in Apple downloads, according to MarketWatch. The support rising as LYFT condemned the immigration ban and said it would donate $1 million to the ACLU over four years.

The future of Uber is still undecided, but is a great business lesson on politics in business.  Know your audience and understand your customers are your Brand Ambassadors – what they say about your brand is in your hands.

Getty Images to Slash Royalties

As reported by Freelancer Union, Getty Images has announced a huge reduction in the royalties it will pay to thousands of freelance photographers and illustrators.

The plan, which was communicated by Getty Images to it’s freelance contributors, is to reduce royalties for non-exclusive images licensed by subscription to as low as 2¢ per license—93% lower than current royalties.  The slash in royalties is to take effect on December 23, 2016.

An international group of freelancers, Microstock Coalition, has started a petition to stop the plan from happening and is asking fellow freelancers to sign the petition to help drive awareness to the impact this will have on freelancers.

About Getty Images: 

Getty Images, Inc. is an American stock photo agency, based in Seattle, Washington, United States. It is a supplier of stock images for business and consumers.

#GivingTuesday: Learn more about your Charity before you Donate

#GivingTuesday: Learn more about your Charity before you Donate

Giving back during the holidays is as time-honored tradition as much as the Salvation Army bells ringing outside department stores are.

So much so, that the The New York-based organization, 92Y, in partnership with the United Nations Foundation created a day dedicated to doing so.  This year marks the fifth year the United States has designated the Tuesday after Thanksgiving as #GivingTuesday.

According to Better Business Bureau, 92Y, in partnership with United Nations Foundation,  #GivingTuesday has raised over $116 million dollars in online donations last year from over 700,000 donors.

The benefits to donating your time, money and effort to charities is the amazingly warm feeling of helping those in need.  For businesses, it shows commitment & concern to their community.  It’s also an opportunity for a business to increase their Visibility with their customers, as they align with charities & important causes.

Choosing the right charities can be challenging, so here are a few suggestions on how to learn more about the Charity you are donating to.

The BBB Wise Giving Alliance has been helping donors on how to find out more information on the organization(s).  To learn more on these, visit Give.org to verify if the charity meets the 20 BBB Standards for Charity Accountability.

Another way to learn about your charity is making an appointment with someone at the charity to discuss any questions or concerns you may have.  Their website is another great source of information, as well as inquiring within your network.

Lastly, if you are a charity and want to start the free accreditation process, visit their Free Accreditation Process page.

Happy Giving! Happy Holidays! #GivingTuesday

Freelance Isn’t Free in NYC

Freelancers Union Organization announced today the news that Mayor Bill de Blasio signed the Freelance Isn’t Free Act into law yesterday, November 16, 2016.

This is truly a historic event as New York City is now the in the nation to protect freelance workers against client nonpayment. As reporting on Freelance Union’s website, as of today 38% of workers in NYC freelance and 55 million Americans freelance across the country.

With this Act, businesses are required to provide written contracts for freelance gigs, which will allow freelancers the ability to file complaints against non and late-paying clients with the Department of Labor Standards.  This also institutes penalties against clients found guilty of nonpayment in small claims court.

To view the legislation, click HERE.

To sign a petition in your city, click HERE. 

To learn more information, please visit the Freelancers Union site today. 

 

Dedicating a Day to Local Small Businesses

Shop small on Small Business Saturday

While many will be trampling over each other to get the best deals this Black Friday, the Mega-Shopping day right after Thanksgiving, others will be enjoying the great feeling of supporting their local communities by shopping small during Small Business Saturday.  

Small Business Saturday is the Saturday after Thanksgiving in the U.S. In 2016, Small Business Saturday will be November 26.

How did this get started? 

A photo by Steven Wei. unsplash.com/photos/lwIX8oXGlZcAmerican Express launched Small Business Saturday on November 27, 2011 and was os successful, it was unanimously passed as a resolution of support for Small Business Saturday by the United States Senate in 2012.   

The day initiative was created to get American shoppers to consider small businesses as they do their holiday shopping. With Black Friday and Cyber Monday, shoppers anticipate big discounts and promotions from large retail companies and eCommerce sites, Small Business Saturday is a intended to help small business to compete for this business, allowing shoppers to support local businesses that help create jobs, boost the economy and preserve neighborhood communities.

Benefits to Participating:

pexels-photo-126371

Participating businesses will benefit from free marketing resources, event guides, and online ads.  Businesses can take advantage of these resources as part of their Small Business Saturday planning.

Any business can take part of the day.  So don’t wait! Participate!

To learn more, click on the below links: