#GrabYourWallet Boycott is Working

Anyone unsure if political suppport impacts business success can turn to social media and any media outlet today to get the blatant answer: YES

In May 2015, Macy’s dropped the “Donald J Trump” branded business wear from it’s stores due to the derogatory and racist comments he made about Mexico and Mexicans.  Joining Macy’s on boycotting the clothing line is PVH Corp., the parent company of Calvin Klein and Tommy Hilfiger.  Sales on his clothing line reportedly reached over $200 Million in sales last year alone.

The boycotting has now extended to include his daughter, Ivanka Trump.  While Macy’s continues to carry the Ivanka Trump fashion line, despite cutting ties with her father, others are cutting ties with the fashionista.  Last week, it was reported Nordstrom dropped Ivanka Trump’s fashion line amid the massive support of shoppers to the boycotting effort of #GrabYourWallet.  Neiman Marcus has also cut ties.

According to their site, the #GrabYourWallet boycott began October 11, 2016 in the wake of the Trump Tapes when a brand strategist and a grandmother simultaneously realized they could no longer in good conscience shop at retailers that do business with the Trump family. Shannon Coulter & Sue Atencio joined forces, announcing their boycott on Twitter, with the goal of motivating companies on the list to stop doing business with the Trump family.

Related Article: Negative effects of Social on your Business: #DeleteUber

They published a short list of such retailers later that same evening, as well as introduced the #GrabYourWallet hashtag to the world.  The hashtag has gotten a lot of attention on social media and has grown into a movement.  Shoppers are hitting Trump Supported businesses, as well as the Trump family, where it hurts most – in their Pockets.

For an updated list of retailers, visit the #GrabYourWallet site.

 

Negative effects of Social on your Business: #DeleteUber

#DeleteUber rising amist backlash of Uber CEO, Travis Kalanick, support of Trump

Twitter has taken the hashtag #DeleteUber by storm – many customers deleting the taxi-service app in protest of the CEO’s support over Trump’s Immigration Executive Order. 

Trump’s executive order went into effect on January 27th, “Protecting the Nation From Foreign Terrorist Entry Into the United States.”  Millions of people and families have been terribly affected by this ban, many of which were caught by surprise as they were denied re-entry into the U.S., not sure if they would have a home, school or job to come back to.

immmigration-rally-1437946As a result, protests broke out throughout the United States, many at airports showing their support for those detained.  Also showing support was the New York Taxi Workers Alliance, who called on taxi drivers to avoid JFK International Airport between 6 P.M. and 7 P.M. Eastern time on Saturday.

At about 7:30 P.M., Uber sent a message on Twitter stating it was lowering prices by eliminating “surge pricing” around JFK Airport. While the tweet from Uber came after the ban time-frame, social media took Uber’s announcement as supporting and/or profiting from Trump’s “Muslim ban” and soon the #DeleteUber hashtag was born.

Public Relations Nightmare:delete-uber

Shortly after #DeleteUber was birthed, Uber’s CEO, Travis Kalanick, feeling the wrath of its customers as the hashtag continued to pick up steam on social media, jumped back onto social media to show support.

Related Article: Best Practices: Social Media for Business

He pledged on Facebook to donate $3 million towards drivers affected by immigration ban & to dispatch Uber’s “lawyers and immigration experts” to provide “24/7 legal support.”; however, many felt it was an attempt to buy back customer loyalty and minimize the revenue loss as much as possible.

Is this a little too late?

Despite the attempt to win customers back, more news surfaced regarding Kalanick’s support towards Trump, being criticized for agreeing to sit on Trump’s advisory panel as reported by CBS News.

Back in February 2016, The Observer published an article describing how Uber used Threats, Lies, Sexism & Shady Business Deals to become one of the largest taxi-service companies.

In lieu of #DeleteUber, their competitors have seen a significant jump in ridership, with LYFT beating Uber for the first time in Apple downloads, according to MarketWatch. The support rising as LYFT condemned the immigration ban and said it would donate $1 million to the ACLU over four years.

The future of Uber is still undecided, but is a great business lesson on politics in business.  Know your audience and understand your customers are your Brand Ambassadors – what they say about your brand is in your hands.

The Journey to Entrepreneurship Success

Knowledge shared by Entrepreneurs journey to success

In my quest to create, curate and cultivate helpful content for our audience, I stumbled upon this amazing site, Mavenly.co, a dedicated resource for career-minded women.

The goal of their site and company is to help their audience live the life of how it ideally looks like for them.I found their Podcasts quite informative, along with much of their site content.

To help in your journey of success, I have picked my top 3 helpful in the path to Entrepreneurship. Enjoy the listen!

PodCastBeing Entrepreneurial in Your 9-5 with Porsha Thomas

Conversation with Porsha Thomas, Founder of Ladypreneur League about the inspiration behind LL, the journey from freelancing to a 9-5, how she’s kept her entrepreneurial spirit while working a job, what her routine looks like, and what topics she thinks young women can benefit from exploring.

https://soundcloud.com/mavenlyco/ladypreneur-league

PodCast: Navigating the First Year of Entrepreneurship with Muse Monthly

A conversation with Christina of Muse Monthly on her Entrepreneurial journey, from quitting her full-time job in fashion to starting her subscription business, as well as navigating through all that comes along with the first year of entrepreneurship.

https://soundcloud.com/mavenlyco/muse-monthly

PodcastMonetizing Your Strengths + Speaking Professionally with Shinjini Das

A conversation with professional speaker Shinjini Das. about balancing full-time jobs with side projects, identifying strengths and value in the workplace, how to profit from these efforts, as well as an inside look on Shinjini’s path to becoming a professional speaker.

https://soundcloud.com/mavenlyco/shinjini-das

Define How You Spend Your Time Effectively

What most of us do wrong is try to fit Real Life (i.e. putting out fires), into a Clock time, which creates stress and frustration throughout your work day.

The goal of Time Management is to help yourself become aware of how you use your time throughout the day, week, month.

Time management is the process of organizing & planning how you spend your time; however, sticking to a schedule can be nearly impossible when running your own business, right?  WRONG!  

tm-clock

Here’s the good news: Real Time is mental. You create it.  It exists between your ears.
 It’s time to remove any self-sabotage or self-limitation you have around “not having enough time”.

Let’s get started right now…

 

In Time Management, it’s recommended that you block your time in 3 categories: Thoughts, Conversations and Actions: 
  • Thoughts: Planning your day, thinking through an issue, Researching an idea/solution
  • Conversation: Meetings, Brainstorming, Client/Sales calls
  • Actions: Working on an actual task

You should plan to spend at least 50% of your time engaged in thoughts, activities and conversations that produce most of your results.

Benefits of Time Management:

  • Helps identify what important tasks can get accomplished in a timely manner (i.e.: Meet Deadlines).
  • Allows you to communicate with ample time when deadlines will be missed.
  • Helps build your brand –
    • Someone who delivers on time
    • Always prepared
    • Understands business needs
    • Good communicator

Time Management Best Practices:

  • Set time to re-group/think through-out the day – at least 2-3 times throughout the day (in 15-20 minute intervals).
  • Use your task list or calendar to plan your day
  • Schedule for interruptions as something is always bound to come up.
  • Any activity or conversation that’s important to your success/productivity SHOULD HAVE a time assigned to it.
  • Schedule appointments with yourself,  blocking time  for high-priority thoughts, conversations, and actions.Schedule when they will begin and end.
  • Have the discipline to keep meeting/appointments on track and on time.
  • Minimize interruptions a best you can:
    • Put up a “Do not disturb” sign when you absolutely have to get work done or find a quiet office or conference room to work in.
    • Practice not answering the phone or answering emails just because they show up.  Best Practice: If possible, set specific times of when you will respond to emails and advise your team and Supervisor.  If it’s an urgent matter, trust me, they will find you. 
    • Disconnect from Instant Messaging, Snapchat, Facebook and any other social media.
    • Advise someone you are not free but can schedule time later in the day to answer their non-urgent question.  You are the master of your own time.
The ultimate purpose of time management is to help you improve your life by using your time more effectively and be more productive in your daily life – personal or professional.
Try it out for 30 days and come back and leave a comment on how it worked for you!  We’d love to hear from you.

 

 

The Art of Relieving Stress

A new way of dealing with stress – Adult Coloring Books.

Feeling stressed? Of course you are. Stress is the feeling we get when we are under pressure due to looming deadlines and knowing you have people depending on you to get the job done.

It’s almost impossible to be a professional these days and not experience stress!  The difference on how successful you are depends on how well you deal with stress.

As a business owner, we work very long hours and honestly I really didn’t even realize how stressed I was until my colleague walked in with a wonderful gift, and what is now my new way of dealing with stress – Adult Coloring Books.

At first I thought she was completely crazy – Who had time to color!?!   A week later, I couldn’t be more grateful for that pleasant pastime.

 

It reminded me of when I was a child sitting at my table with crayons and markers spewed all around me,  only focused on what color to use next – the simple life. I’ll forever be grateful to my colleague for re-introducing me once again to such a wonderful past time!
Try it yourself today, here are a few links for you to download Adult Coloring Pages:

Do You Know the Problem you are Solving for your Customers?

One of the biggest mistakes we make when developing a new Product or Service is basing it on what WE want rather than what solves a customer problem.

 Even the biggest of brands have made this error in judgement when developing new products.

For example, Gerber’s attempt at selling Adult Baby Food with flavors like Filet Mignon and Salisbury Steak.  Or Coors’s introduction of Bottled Water, marketed using bottles resembling their beer products – not an image you want to project at work, right?.

Those products failed because they overlooked one main factor : Sell the Solution to a Problem, not the Product.

 

Before creating a product, first figure out the problem. Then Find the solution. Build the Product. Go out and sell it.

Become the Expert: 

Take assumption OUT of the equation!  There is nothing worse for a customer than buying a product and feeling completely disappointed that it does not provide the solution to their problem.

Best Practice: Become the Expert of your industry and craft.  Spend a lot of time educating and understanding of that world as much as possible – Trust me, your knowledge of the industry will speak through your product!

Know your audience before you start building your product: 

Customers are your best source of information and know what they want and need for their business, so one of the first  steps in developing a product is Market Research.  Understand what the problem, or problems are.

The benefits to conducting Market Research is to get opinions from real consumers that will tell you of the problems they need a resolution for.

 Who are current competitors in the space: 

A good practice is  to know who your competitors are in your space.  This type of insight in invaluable and will help build a better solution; however, do not become a mirror image of them.  Set yourself apart from the competition, focusing more on building a better product.

Know your Return-On-Investment: 

When building a product, especially at a start-up, you typically encounter the challenge of resources being limited and often finding yourself wearing many hats to get the job done. While building a product is never easy, taking the time outline the costs to building your product, and all that goes into it (i.e.: Packaging, delivery, employees, licensing, etc.), will help you develop a pricing point for a strong profit margin.

Get Feedback: 

Before you spend a great deal of money on mass production, start off with a small sampling size.  Get feedback from your clients, adjust the product until you feel you have a great product.

Above all, be organized in your approach by keeping timelines and outlines of all your work and always have an open mind to ideas and feedback that will help you build an outstanding product.

Have you built a product?  What suggestions would you share on with fellow business owners regarding your experience (good or bad)?  We’d love to hear from you, so share in the comments section. 

 

 

 

Netflix: Tony Robbins – I Am Not Your Guru – Movie Review

Tony Robbins: I’m not your guru movie review

I recently saw the documentary movie on Netflix – Tony Robbins: I Am Not Your Guru and was very pleased with the movie. It’s filmed on set of the 2014 ‘Date of Destiny’ seminar, which is a yearly event hosted by Tony Robbins.  The 6-day (12 hours a day) seminar costs almost $5,000 to attend. Continue reading “Netflix: Tony Robbins – I Am Not Your Guru – Movie Review”

Book review: I love YOU More than my DOG by Jeanne Bliss

A reminder that people are bound by emotion to the things they love.

If you are a bit confused with the title, join the club!  I had the same reaction when I was introduced to this book during a business conference in Colorado.

Continue reading “Book review: I love YOU More than my DOG by Jeanne Bliss”

Inspriational Read: The Broken Ball

While drinking my morning coffee & getting my daily dose of online reading, I came across this motivating article and was moved to share it with my audience.

Written by Millionaire’s Digest Team Member: Johnny Mack , it’s an inspirational message about life’s ever changing ways that often SEEMS to be creeping up on us, but in reality is happening right before our eyes.

Continue reading “Inspriational Read: The Broken Ball”

Success Story: Baked by Melissa

Starting a business after being laid off, Baked by Melissa cupcake business started. Watch the Video!

Recently, CNBC posted a video on their YouTube page on President and Chief Product Officer, Melissa Ben-Ishay.

Continue reading “Success Story: Baked by Melissa”