Anyone unsure if political suppport impacts business success can turn to social media and any media outlet today to get the blatant answer: YES
In May 2015, Macy’s dropped the “Donald J Trump” branded business wear from it’s stores due to the derogatory and racist comments he made about Mexico and Mexicans. Joining Macy’s on boycotting the clothing line is PVH Corp., the parent company of Calvin Klein and Tommy Hilfiger. Sales on his clothing line reportedly reached over $200 Million in sales last year alone.
The boycotting has now extended to include his daughter, Ivanka Trump. While Macy’s continues to carry the Ivanka Trump fashion line, despite cutting ties with her father, others are cutting ties with the fashionista. Last week, it was reported Nordstrom dropped Ivanka Trump’s fashion line amid the massive support of shoppers to the boycotting effort of #GrabYourWallet. Neiman Marcus has also cut ties.
According to their site, the #GrabYourWallet boycott began October 11, 2016 in the wake of the Trump Tapes when a brand strategist and a grandmother simultaneously realized they could no longer in good conscience shop at retailers that do business with the Trump family. Shannon Coulter & Sue Atencio joined forces, announcing their boycott on Twitter, with the goal of motivating companies on the list to stop doing business with the Trump family.
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They published a short list of such retailers later that same evening, as well as introduced the #GrabYourWallet hashtag to the world. The hashtag has gotten a lot of attention on social media and has grown into a movement. Shoppers are hitting Trump Supported businesses, as well as the Trump family, where it hurts most – in their Pockets.
For an updated list of retailers, visit the #GrabYourWallet site.